Senior marketing thinking.
Without the big marketing team.
You don’t need a bigger marketing team to make better marketing decisions.
Sometimes you need an experienced outside perspective to see what’s getting in the way, decide what matters most and build a strategy your business can actually use.
I work directly with founders, business owners and marketing teams on the problems that need senior marketing thinking, whether that’s a focused strategy project, ongoing advisory support or fractional marketing leadership.
WAYS TO. WORK TOGETHER
Every engagement starts in the same place.
Before any strategy gets built or any implementation begins, we diagnose. That's not a formality; it's the work. Knowing which breakpoint is primary changes everything that follows. It determines what to fix, in what order, and where your budget will have the most impact.
The assessment comes first. Always. What follows depends on what we find and what your business needs.
01 Diagnose: The 5 Breakpoints Assessment
A structured diagnostic that finds exactly where your growth system is breaking and what to fix first..
WHAT HAPPENS
I conduct a structured audit across all five breakpoints; positioning, customer definition, messaging, channel integration, and retention. I examine your acquisition funnel, customer journey, channel performance, and how your teams are aligned around the customer. Then I identify the root cause, not the symptom, and give you a prioritized action plan.
WHAT YOU LEAVE WITH
A clear answer to what's broken, why, and what to address first. Some clients take the plan and execute it with their team. Most choose to continue into one of the two paths below.
TIMELINE
3 weeks
DELIVERABLES
Full diagnostic audit, findings presentation, prioritized action plan.
After the assessment, you choose the path that fits your situation.
02 PATH A
Build and Implement:
Integrated Growth Engagement
We build the strategy and work with your team to implement it.
WHAT HAPPENS
Based on the assessment findings, I work directly inside your business to build and execute the integrated growth strategy. This includes rebuilding positioning if needed, restructuring your acquisition funnel, aligning channel messaging, building lifecycle and retention programmes, managing agencies and vendors, and setting up tracking and attribution. I run ongoing performance reviews and optimize as results come in.
RIGHT FOR YOU IF
you have a marketing team in place but need senior leadership to drive the strategy and oversee execution, or you need to build your acquisition engine from the ground up.
_________________________________
TIMELINE
3 to 6 months
DELIVERABLES
Strategy build, hands-on implementation, agency oversight, funnel optimization, attribution setup, performance reviews, transition frameworks.
03 PATH B
Ongoing: Fractional CMO
Senior marketing leadership, embedded in your business, without the full-time cost.
WHAT HAPPENS
I embed in your leadership team as your CMO on a fractional basis. Owning marketing strategy and execution, managing your team or agencies, and making the day-to-day decisions that keep growth moving. This isn't outside advice. I'm inside the business, accountable to outcomes.
RIGHT FOR YOU IF
you're a founder or CEO who needs a senior marketing leader but isn't ready for a full-time hire, or you've outgrown your current team's capacity and need someone to own the function entirely.
_________________________________
TIMELINE
6 to 12 months
DELIVERABLES
Full marketing leadership, strategy and execution ownership, team and agency management, performance accountability.
04 PATH C
Strategic Momentum Program
Ongoing strategic counsel for companies executing strategy.
Two 30-minute strategic calls per week for ongoing counsel, decision support, and breakpoint monitoring. Like having a senior CMO on speed dial.
RIGHT FOR YOU IF
You've completed a strategic engagement and want ongoing support during implementation, or you're a founder/first-time CMO who needs a strategic sounding board.
__________________________________
TIMELINE
Month-to-month (3-month minimum)
Not sure which path is right for you?
Let’s talk through your situation and find the best fit.
What clients say about the work
“Dina developed our first Integrated Marketing Communications plan, bringing the marketing and communications teams together during strategy and planning. She aligned multiple stakeholders around a cohesive customer journey and truly rose to the occasion.”
— Carol Pilas, Group Marketing Director, SaaS“Dina’s strategic vision turned the Toronto Raptors influencer partnership into a resounding success. She seamlessly integrated athletes and creators into a cohesive campaign that strongly resonated with our audience.”
— Marketing Manager, Brand & Influencer Strategy“Dina quickly understood our business and translated it into a clear and effective marketing approach. Her recommendations informed our internal marketing strategy and helped extend our reach to new audiences.”
—Public Sector ExecutiveExperience across brands, markets and industries.
Led integrated marketing strategies for Fortune 500 companies
Not sure which engagement fits where you are right now?
Start with a 30-minute call. We'll look at what's happening in your business, identify which breakpoint is most likely the root cause, and figure out together what level of support makes sense. You'll leave with clarity either way; whether we work together or not.