Senior marketing thinking.
Without the big marketing team.
You don’t need a bigger marketing team to make better marketing decisions.
Sometimes you need an experienced outside perspective to see what’s getting in the way, decide what matters most and build a strategy your business can actually use.
I work directly with founders, business owners and marketing teams on the problems that need senior marketing thinking, whether that’s a focused strategy project, ongoing advisory support or fractional marketing leadership.
WAYS TO. WORK TOGETHER
Find the level of support that fits.
You might need a senior perspective on one marketing challenge. You might need a clearer strategy. Or you may need ongoing marketing leadership without building a bigger team.
I offer different ways to work together depending on where you are, what you're trying to solve and how much support you need.
Choose the option that feels closest to what you need. If you're not sure, we can figure that out together.
You choose the path that fits your situation.
01 FOCUSED SUPPORT
Marketing Strategy Intensive
Get clarity on one marketing challenge before you invest more time or money solving the wrong problem.
WHO IT'S FOR
You have a specific marketing challenge, decision or opportunity and want an experienced perspective on what to do next, without committing to a larger strategy engagement.
WHAT YOU GET
A focused review of your challenge
A private strategy working session
Clear recommendations and priorities
A written action plan with next steps
$ 500 USD
02 DIAGNOSE + PLAN
Marketing Diagnostic + Roadmap
Find out what’s actually getting in the way of your marketing and what to fix first.
WHO IT’S FOR
You know your marketing could be working harder, but you’re not sure where the real problem is. You may be investing in content, social, paid media or other activity without a clear view of what needs to change.
WHAT YOU GET
A structured review of your current marketing
Diagnosis of the biggest gaps and opportunities
Clear strategic priorities
A practical 90-day marketing roadmap
From $1,500 USD
03 MARKETING LEADERSHIP
Fractional Marketing Leadership
Senior marketing leadership without the commitment of a full-time hire.
WHO IT’S FOR
Your business has people doing the work, but needs experienced leadership to set the direction, connect the pieces and keep marketing focused on business growth.
WHAT YOU GET
Senior marketing leadership
Strategy, planning and prioritizationTeam and agency direction
Oversight across channels and customer journey
From $5,000 USD/month
03 STRATEGIC PARTNERSHIP
Marketing Strategy Partnership
Strategy is only useful if you can turn it into action. I work alongside your team to help make that happen.
WHO IT’S FOR
Your business needs more than a plan. You need experienced marketing leadership to get inside the business, understand what’s happening, build the right strategy and work with your team as you put it into action.
WHAT YOU GET
In-depth marketing diagnosis
Strategy built around your business and customers
Prioritized implementation roadmap
Ongoing guidance as your team executes and optimizes
3-month engagement · From $3,000 USD/month
Not sure which path is right for you?
Let’s talk through your situation and find the best fit.
What it's like to work together.
“Dina developed our first Integrated Marketing Communications plan, bringing the marketing and communications teams together during strategy and planning. She aligned multiple stakeholders around a cohesive customer journey and truly rose to the occasion.”
— Carol M. Pilas Senior Marketing Leader, SaaS“She was always ahead in her game, and had great new ideas which definitely helped the Hotel reach its financial targets especially in Food & Beverage.”
— Ram Gupta,
Hospitality Commercial Leader“From the first few weeks at Bena Properties, this bright lady quickly assessed what needs to be done and collaborated with her colleagues to deliver asap. Dina is down to earth, understands budgets and time limitations in addition to being an excellent communicator. Well after her departure, Bena Properties' development team keep referring to her contribution.”
—Hawazen Esber, Real Estate CEO & Board MemberExperience across brands, markets and industries.
Led integrated marketing strategies for Fortune 500 companies
Not sure which engagement fits where you are right now?
Start with a 30-minute call. We'll look at what's happening in your business, identify which breakpoint is most likely the root cause, and figure out together what level of support makes sense. You'll leave with clarity either way; whether we work together or not.