Think like you have a bigger marketing team.
Practical marketing strategy to help you focus on what matters and grow.
Real marketing. Not random posting.
I've seen what marketing looks like when you have the team, budget and resources.
For more than two decades, I’ve built brands, launched products and lead integrated marketing across global companies, including Intuit.
Today, I use that experience to help founders, business owners and lean marketing teams make smarter decisions about where to focus, what to stop doing and how to make their marketing work together.
Different experience. A more practical approach.
You probably don't need more marketing.
You need your marketing to make more sense.
Your social is running. You're creating content, sending emails, trying ads, experimenting with AI and chasing the next thing you're told you need to be doing.
But more activity doesn't automatically create better marketing.
The real problem is usually underneath it: unclear positioning, the wrong customer focus, disconnected channels, inconsistent messaging or customers disappearing after they buy.
That's not an effort problem.
It's a strategy problem.
Most marketing problems aren’t random.
After more than two decades in marketing, I kept seeing the same problems show up again and again. They looked different on the surface, but the issues underneath were surprisingly consistent.
I call them the 5 Breakpoints™.
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Unclear Positioning
People can’t easily understand what you do or why it matters.
Undefined Ideal Customer
You’re reaching the wrong people or missing the right ones.
Generic Messaging
Your message blends in and doesn’t resonate at key moments.
Siloed Channels
Teams and channels operate in silos instead of as one journey.
One breakpoint can make everything downstream harder.
Leaking Retention
You acquire customers but lose too many of them, too soon.
That is why fixing one tactic at a time often doesn’t work. The real job is finding where the problem starts, then fixing the system in the right order.
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I don't start with solutions. I start with diagnosis.
Before deciding you need more content, more ads, a new funnel or another AI tool, I want to understand what's actually getting in the way.
Find the problem. Prioritize what matters. Build the right strategy. Measure whether it's working.
Because doing more marketing isn't the goal. Making better marketing decisions is.
What it’s like to work with me
Strategy matters. So does what happens when you actually have to get the work done.
“Dina developed our first Integrated Marketing Communications plan, bringing the marketing and communications teams together during strategy and planning. She aligned multiple stakeholders around a cohesive customer journey and truly rose to the occasion.”
— Group Marketing Director, SaaS“Dina quickly understood our business and translated it into a clear and effective marketing approach. Her recommendations informed our internal marketing strategy and helped extend our reach to new audiences.”
—Public Sector Executive“Working with Dina and experiencing her leadership first-hand was a pleasure. She combines strategic thinking, cross-functional collaboration, and strong mentoring skills, creating an environment of clarity and shared purpose.”
— Marketing Leader, Technology & PaymentsMarketing gets easier when you know what to pay attention to.
You don’t need to become a full-time marketer. You need better ways to think about the decisions in front of you.
01
Learn
Think more strategically about marketing.
Practical thinking on strategy, social, campaigns, AI, customer growth and what’s changing in marketing.
02
Use
Put better marketing into practice.
Frameworks, guides and practical tools designed to help you make smarter decisions without building a huge marketing team.
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Work with me
Bring me into the problem.
If you need senior marketing thinking applied to your business, we can work through the problem together.
Real marketing. Not random posting.
