Free tools to fix your marketing, starting with strategy.
Most businesses don't need more marketing. They need it to make more sense. These free tools show you what's holding your marketing back, who your best customers are, and what to say so they choose you.
Three steps to marketing that makes sense
A 3-minute assessment shows the one thing to fix first.
Your business in one sentence, your ideal customer and three messaging pillars.
Book a free 30-minute call and we'll decide your next step together.
Try them now. Both are free.
The 5 BreakPoints™ Assessment
15 quick questions. Find out which breakpoint is holding your marketing back, with practical next steps for this week.
The One-Page Strategy
A guided mini strategy. Leave with your business in one clear sentence, a customer profile built around why people buy, and three messaging pillars with post ideas.
The 5 BreakPoints™
Marketing usually breaks in the same five places, in the same order. Fix the earliest one first and everything after it works harder.
Is it clear what you do and why you?
Do you know who buys, and why?
Does it speak to what they care about?
Does each channel have a clear job?
What happens after someone buys?
Programs and workshops
A step-by-step program to set up a content assistant that plans, drafts and measures your content around a real strategy.
A recorded workshop: from strategy to a weekly content workflow you can run yourself.
Want senior marketing support?
20+ years of senior marketing experience, including integrated strategies for Fortune 500 companies. Pick the level of support that fits.
Marketing Strategy IntensiveClarity on one marketing challenge$500 Marketing Diagnostic + RoadmapWhat to fix first, with a 90-day planFrom $1,500 Marketing Strategy PartnershipStrategy plus guidance as your team executesFrom $3,000/month Fractional Marketing LeadershipSenior leadership without a full-time hireFrom $5,000/month Done-for-you Content Agent SetupBuilt around your strategy and voiceComing soonDina developed our first Integrated Marketing Communications plan, bringing the marketing and communications teams together during strategy and planning. She aligned multiple stakeholders around a cohesive customer journey and truly rose to the occasion.
Carol M. Pilas, Senior Marketing Leader, SaaS“She was always ahead in her game, and had great new ideas which definitely helped the Hotel reach its financial targets especially in Food & Beverage.”
Ram Gupta, Hospitality Commercial Leader“Dina is down to earth, understands budgets and time limitations in addition to being an excellent communicator.”
Hawazen Esber, Real Estate CEO & Board MemberQuestions about the free tools
Are these marketing tools really free?
Yes. The 5 BreakPoints assessment and The One-Page Strategy are free. You'll be asked for your email so you can get your result and occasional marketing strategy insights from Dina. You can unsubscribe anytime.
Who are these tools for?
Founders, small business owners and teams without a big marketing department who want their marketing to make more sense before spending more on it.
Which tool should I start with?
Start with the 5 BreakPoints assessment. It takes 3 minutes and shows the one area to fix first. If your result is positioning or ideal customer, The One-Page Strategy is the best next step.
What are the 5 Breakpoints?
The five places marketing usually breaks down: unclear positioning, an undefined ideal customer, generic messaging, siloed channels and leaking retention. Fixing them in that order gives every other marketing activity a better chance of working.
Who is Dina Sultan?
Dina Sultan is a marketing strategist with 20+ years of senior marketing experience who helps businesses without big marketing teams think like they have one. Real marketing starts with real strategy.
Rather talk it through?
Book a free 30-minute strategy call. We'll look at what's happening in your business and what to fix first.